Privacy Policy

Effective Date: 1st July 2025
Company Details: RUK-X is a trading name of RuckFit UK Ltd, a limited liability company registered in England and Wales – Company Number: 15560667.
Registered Address: 86-90 Paul Street, London, EC2A 4NE.
Email Contact: hello@ruk-x.com

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1. Introduction

We care about your privacy. This Privacy & Cookie Policy explains how RUK-X collects, uses, and protects your personal data — and how we use cookies and similar technologies when you visit our website or engage with our services.

By using our website, subscribing to our content, or taking part in a RUK-X event, you agree to this policy.

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2. What Information We Collect

We collect and process the following categories of personal data:

a) Personal Details You Provide

• Name

• Email address

• Phone number (if supplied)

• Address (where relevant, e.g. for shipping)

• Marketing preferences

b) Technical & Usage Data (Collected Automatically)

• IP address

• Browser type & version

• Time zone & location data

• Device type & operating system

• Pages visited, clicks, time on page (via cookies and analytics tools)

c) Transactional Data (For Future Services)

If you purchase products, attend paid events, or subscribe to future plans, we may collect billing information via third-party secure payment processors.

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3. How We Use Your Data

We use your data to:

• Communicate with you via email or messaging services

• Send you updates, training materials, or product info (with consent)

• Manage events, product orders, or downloads

• Monitor website performance and improve user experience

• Comply with legal obligations and protect our platform

We only process your data when legally allowed under GDPR — typically under your consent, to fulfil a contract, for legitimate interests, or to comply with legal obligations.

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4. Sharing Your Data

We do not sell your data.

We may share it with trusted partners only when necessary, including:

• Email marketing providers (e.g.,  , ConvertKit)

• Payment processors (e.g., Stripe, PayPal)

• Analytics providers (e.g., Google Analytics)

• Web hosting providers

All third parties are GDPR-compliant and bound by strict data handling agreements.

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5. Your Rights

Under UK data protection laws, you have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion of your data

• Object to or restrict processing

• Request data portability

• Withdraw consent at any time

To exercise any of these rights, email us at [Insert your contact email].

You also have the right to lodge a complaint with the ICO (Information Commissioner’s Office) at www.ico.org.uk.

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6. Data Retention

We keep your data only for as long as needed:

• For newsletter subscribers: until you unsubscribe

• For customers: for as long as needed to fulfil legal, tax, or accounting obligations

• For analytics: anonymised data is retained for statistical purposes

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7. International Data Transfers

Some of our service providers operate outside the UK or EEA. Where this applies, we ensure your data is protected through:

• UK International Data Transfer Agreements

• Standard Contractual Clauses (SCCs)

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8. Cookies and Tracking Technologies

a) What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help us understand how users interact with our site and enable core features to work smoothly.

b) Types of Cookies We Use

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Cookie TypePurpose

Necessary: Required for basic site functions (e.g., security, navigation)

Performance: Helps us understand how visitors use our website (e.g., via Google Analytics)

Functionality: Remembers your preferences (e.g., region, language)

Marketing/Tracking: Helps deliver more relevant ads or content based on behaviour (future use)

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c) Managing Cookies

You can manage or disable cookies via your browser settings. Most browsers allow you to:

• View what cookies are stored

• Delete cookies

• Block cookies altogether

• Set preferences for specific sites

We also offer a cookie banner on your first visit to allow you to manage preferences.

 

Note: Disabling cookies may affect site performance or functionality.

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9. Data Security

We take your data seriously. We use:

• Encrypted servers

• HTTPS security

• Two-factor access control for admin panels

• Regular backups and software updates

However, no online system is 100% secure. We encourage you to use strong passwords and protect your login credentials.

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10. Children’s Data

Our services are not directed at children under 16. We do not knowingly collect or store data from children. If you believe we have data about a child under 16, please contact us so we can delete it.

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11. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time. Any major changes will be posted clearly on this website and, where appropriate, notified to you via email.

Last updated: July 2025

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Contact Us

For any questions about this policy, data concerns, or to make a rights request:

📧 Email: hello@rux-x.com
🏢 Post: RuckFit UK Ltd, 86-90 Paul Street, London, EC2A 4NE
📍 Company No.: 15560667